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Marketing Electric Vehicles Requires an Entirely Different Communication Strategy from Consumer Consideration to Purchase

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Force Marketing CEO John Fitzpatrick to speak at the J.D. Power Auto Summit at NADA 2024 on Feb. 1 on the topic of EV versus ICE automotive buyer motivators and fears. ATLANTA, Feb. 2, 2024 /PRNewswire-PRWeb/ -- Today, John Fitzpatrick of Force Marketing, an innovative marketing...


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